Therefore today that your finally decided to purchase that product and can not wait to try it out, you need to know that this is anything but what you expected. Don't worry, you still have a chance to take your money back with the following tips for getting an immediate product refund.
1. False advertizement
"Get 10.000 hits to your website in 24 hours". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you practice the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by telling in the fine print that these results cannot be guaranteed. So always watch such statement and if you do not believe what is advertised in a search for product reviews using your favorite search engine
2. Product outdated
Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded anymore but still had the sales page up and working, it even exposed the current date indicating the end of a special promotion. Every try to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.
3. Usability
Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back
If you've contacted the product creator and still were non able to take a refund despite some legitimate and great reasons, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 60 days).
It is always advised to clearly state the cause for your product refund and to keep a friendly communication style. Even if the product is not worth a single penny it doesn't make things easier when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe tie some screenshots, include suggestions what could be better, etc. The product creator might loose you as a client but still can benefit from your experience and will most of the time happily give you the refund.
Whatever you do, please be fair. It's just not right to purchase a product which you badly need and then request a refund to take your money back but still continue to use the product. Most market places (Clickbank, PayDotCom) tolerate two or even more gives back, but after that you might not be able to purchase anything again through the specific company.
Order Letter Internet Marketing Techniques And RSS Feed Directory
Friday, April 24, 2009
Sunday, April 12, 2009
7 Tips to Setup your Home Business Budget
Every Home Business entrepreneur in the world has a clear and well defined goal: to earn money with his/her Business. Then the next question would be: how can we know if we really ?earn?or are just loosing money? Allthough it sounds trivial, it is not.
I assume that only in few cases a fellow home business entrepreneur will be able to have an own accountant to calculate the Profit/Loss sheet. So you may need to help yourself. Let?s go step by step. Setting an own Budget could help you to know ?when you are in plus?and when the opposite is the case.
A Budget is nothing else as estimating costs and income. As every ?prediction?, calculation and reality could differ. Thus it is your task to review your budget from time to time and adjust it based on real numbers. The ?real numbers?are the ?actuals?you get from your business. The ?budget?is the estimation of your costs and income. There are several applications on the market to perform the mentioned steps. For the beginning, you can use a calculation sheet.
1) Choose the periodicity of your budget. Usually you may choose weeks or months. This means you need to calculate every cost to a weekly or monthly basis. I.e. if you pay for your autoresponder 120$ a year, the monthly costs are 10$ and the weekly costs are equal 120$ divided by 52, getting 2,31$ per month
2) Make a complete list of all recurring costs you already know: i.e. Web hosting, Residual Income Fees, your autoresponder, lead subscriptions and so on. Make a complete list with all costs you already know. Consult your credit card statements and search your Paypal account for subscription payments. Transform the costs to the unity of time you have chosen in step 1 (i.e. monthly or weekly).
3) Now make a list of all ?one time?payments you plan to have this year, and calculate the accruals for the periodicity you have chosen in Step 1. Example: you plan to buy Internet Marketing Literature for 300$ this year (this is your Budget). You could calculate then a monthly ?costs?of this literature as 25$ a month, or 5.79$ per week. If you have purchased equipment (i.e. Hardware), you need to distribute the costs amount the life of the product. I.e. one PC usually is used for three years. If you pay 1000$ as one time payment, you can distribute the costs over three years, giving 333.33$ per year or 27.7$ monthly, or 6.41 $ per week. This is call ?depreciation.?. If you now that after three years you may sell the PC for 200$, calculate the depreciation accordingly, starting now from 800$ (1000$-200$). As you see, Hardware is not as expensive as you would expect, from the financial point of view.
Add the costs obtained in step 3) to the list you have already prepared in step 2). Now you have the complete list of your estimated monthly or weekly costs.
4) Now we come to the most interesting section: your Earnings! Obviously you can be in ?plus?, only if your earnings are higher as your costs. This sounds again trivial, but is not easy to achieve.
Most of the Internet Marketing Newbie?s would expect to be ?in plus? after a very short period of time. This is unrealistic. As you have seen in the first steps of the calculation of your budget, you may consider Hardware, Literature, Marketing spending and other costs that in the first months do not have the corresponding earnings. Thus, it is absolutely normal that you may have a period where you are ?in minus? for a while, till you reach your ?break-even point? (earnings = costs).
But let?s come back to the earnings. In Internet Marketing, your earnings are derived from sales. There are either direct sales or indirect sales from your downline, if you are driving an MLM like business.
Here you will see that the estimations of earnings is obviously much difficult then the estimation of your costs. Ideally, you may express your earnings as a percentage of your marketing spending. If your marketing effort is not able to produce sales, you may review it and look for other marketing strategies. You need to achieve that every penny invested in marketing lead to internet income. IF you have tracked properly your marketing campaigns, you may be in a good position to estimate your ?conversion rate? (the percentage of your clicks that lead to sales) and thus, can express your earnings as a percentage of your marketing costs.
Example: you are running a Campaign with PPC Search Engines to promote your business. You pay 0.05$ per click and achieve 300 clicks a month. Your corresponding recurring costs of 15$ a month are already considered in your budget.
Your conversion rate may be 1%, so you expect three sales per month. If you get 8$ per sale, your monthly earnings are 24$ a month. This means your profitability is 25% (24$-15$) / 15$. For every advertising dollar you get 1.25$ sales.
The total profitability of your business will be lower, since you need to consider the total cost and not only the PPC marketing cost.
The problem may consist that at the beginning you will not know the conversion rate of your campaign, so you will need to work with estimations. Once you have the real numbers, review your estimations based on that numbers. Your Budget will get more and more accurate, the more data you can provide.
5) Now you can build your Budget based on Costs and estimated earnings month by month.
You may decide to ?reinvest? part of your earnings and increase your marketing spending month by month.
It is time now to put all data into your Calculation Sheet. Start building columns, one column per period (week or month). Per each period, reserve two columns, one for your budget and one for your ?actuals? (your real numbers).
Divide your rows in ?Earnings? and ?Costs?, subdivide them in several rows for your earnings (in the case you are working with multiple programs, reserve one row per program) and one row per each cost element identified in the steps 1-2.
Reserve a Row for a sum of all your cost elements (per period) and a corresponding row for the sum of all your earnings (per period). At the end, add one Row with the difference of your earnings minus your costs.
Now you are in the position to see period by period, what is the ?net result? of your business. You will see immediately if you are earning or losing money.
As already mentioned, it is absolutely normal that in your first months (or years?) you will have more costs then earnings. This is the case for every business. However you should be now in the position to ?predict? when your ?break-even? point will be reached (total earnings = total costs, per period). You may decide to invest more in marketing activities if they seem to be profitable, or save costs by reducing your recurring expenses.
6) Review your budget on a regular basis. The more data you have, the more accurate your budget will get. Calculate period by period your conversion rate and monitor the results of your marketing activities. Put the results back to your budget and create new Budget ?versions? for that purpose.
7) Now run your business! Your Budget is now a powerful instrument to give you a good financial basis if you are on track or not. Some people have the tendency to oversee spending and overestimate earnings. If you feed your budget with real data, it will give you an instant view of the results of your entrepreneurship! Most of the CEO´s of the world are doing exactly that. Of course financial aspects are important, but can not replace your Vision and Strategic thinking. But it can ?bring you back to the earth?, if your strategy and vision is too ambitious, but can not be financed.
I assume that only in few cases a fellow home business entrepreneur will be able to have an own accountant to calculate the Profit/Loss sheet. So you may need to help yourself. Let?s go step by step. Setting an own Budget could help you to know ?when you are in plus?and when the opposite is the case.
A Budget is nothing else as estimating costs and income. As every ?prediction?, calculation and reality could differ. Thus it is your task to review your budget from time to time and adjust it based on real numbers. The ?real numbers?are the ?actuals?you get from your business. The ?budget?is the estimation of your costs and income. There are several applications on the market to perform the mentioned steps. For the beginning, you can use a calculation sheet.
1) Choose the periodicity of your budget. Usually you may choose weeks or months. This means you need to calculate every cost to a weekly or monthly basis. I.e. if you pay for your autoresponder 120$ a year, the monthly costs are 10$ and the weekly costs are equal 120$ divided by 52, getting 2,31$ per month
2) Make a complete list of all recurring costs you already know: i.e. Web hosting, Residual Income Fees, your autoresponder, lead subscriptions and so on. Make a complete list with all costs you already know. Consult your credit card statements and search your Paypal account for subscription payments. Transform the costs to the unity of time you have chosen in step 1 (i.e. monthly or weekly).
3) Now make a list of all ?one time?payments you plan to have this year, and calculate the accruals for the periodicity you have chosen in Step 1. Example: you plan to buy Internet Marketing Literature for 300$ this year (this is your Budget). You could calculate then a monthly ?costs?of this literature as 25$ a month, or 5.79$ per week. If you have purchased equipment (i.e. Hardware), you need to distribute the costs amount the life of the product. I.e. one PC usually is used for three years. If you pay 1000$ as one time payment, you can distribute the costs over three years, giving 333.33$ per year or 27.7$ monthly, or 6.41 $ per week. This is call ?depreciation.?. If you now that after three years you may sell the PC for 200$, calculate the depreciation accordingly, starting now from 800$ (1000$-200$). As you see, Hardware is not as expensive as you would expect, from the financial point of view.
Add the costs obtained in step 3) to the list you have already prepared in step 2). Now you have the complete list of your estimated monthly or weekly costs.
4) Now we come to the most interesting section: your Earnings! Obviously you can be in ?plus?, only if your earnings are higher as your costs. This sounds again trivial, but is not easy to achieve.
Most of the Internet Marketing Newbie?s would expect to be ?in plus? after a very short period of time. This is unrealistic. As you have seen in the first steps of the calculation of your budget, you may consider Hardware, Literature, Marketing spending and other costs that in the first months do not have the corresponding earnings. Thus, it is absolutely normal that you may have a period where you are ?in minus? for a while, till you reach your ?break-even point? (earnings = costs).
But let?s come back to the earnings. In Internet Marketing, your earnings are derived from sales. There are either direct sales or indirect sales from your downline, if you are driving an MLM like business.
Here you will see that the estimations of earnings is obviously much difficult then the estimation of your costs. Ideally, you may express your earnings as a percentage of your marketing spending. If your marketing effort is not able to produce sales, you may review it and look for other marketing strategies. You need to achieve that every penny invested in marketing lead to internet income. IF you have tracked properly your marketing campaigns, you may be in a good position to estimate your ?conversion rate? (the percentage of your clicks that lead to sales) and thus, can express your earnings as a percentage of your marketing costs.
Example: you are running a Campaign with PPC Search Engines to promote your business. You pay 0.05$ per click and achieve 300 clicks a month. Your corresponding recurring costs of 15$ a month are already considered in your budget.
Your conversion rate may be 1%, so you expect three sales per month. If you get 8$ per sale, your monthly earnings are 24$ a month. This means your profitability is 25% (24$-15$) / 15$. For every advertising dollar you get 1.25$ sales.
The total profitability of your business will be lower, since you need to consider the total cost and not only the PPC marketing cost.
The problem may consist that at the beginning you will not know the conversion rate of your campaign, so you will need to work with estimations. Once you have the real numbers, review your estimations based on that numbers. Your Budget will get more and more accurate, the more data you can provide.
5) Now you can build your Budget based on Costs and estimated earnings month by month.
You may decide to ?reinvest? part of your earnings and increase your marketing spending month by month.
It is time now to put all data into your Calculation Sheet. Start building columns, one column per period (week or month). Per each period, reserve two columns, one for your budget and one for your ?actuals? (your real numbers).
Divide your rows in ?Earnings? and ?Costs?, subdivide them in several rows for your earnings (in the case you are working with multiple programs, reserve one row per program) and one row per each cost element identified in the steps 1-2.
Reserve a Row for a sum of all your cost elements (per period) and a corresponding row for the sum of all your earnings (per period). At the end, add one Row with the difference of your earnings minus your costs.
Now you are in the position to see period by period, what is the ?net result? of your business. You will see immediately if you are earning or losing money.
As already mentioned, it is absolutely normal that in your first months (or years?) you will have more costs then earnings. This is the case for every business. However you should be now in the position to ?predict? when your ?break-even? point will be reached (total earnings = total costs, per period). You may decide to invest more in marketing activities if they seem to be profitable, or save costs by reducing your recurring expenses.
6) Review your budget on a regular basis. The more data you have, the more accurate your budget will get. Calculate period by period your conversion rate and monitor the results of your marketing activities. Put the results back to your budget and create new Budget ?versions? for that purpose.
7) Now run your business! Your Budget is now a powerful instrument to give you a good financial basis if you are on track or not. Some people have the tendency to oversee spending and overestimate earnings. If you feed your budget with real data, it will give you an instant view of the results of your entrepreneurship! Most of the CEO´s of the world are doing exactly that. Of course financial aspects are important, but can not replace your Vision and Strategic thinking. But it can ?bring you back to the earth?, if your strategy and vision is too ambitious, but can not be financed.
About the Author
Alex Timaios is an international Marketer, specialized in Home Business and Residual Income generation. He runs the websites www.101homebiz.com and www.101workathome.biz
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